If you haven’t already heard about content marketing from Marcus Sheridan at www.saleslion.com, the basic principal of which is simply “They ask.  You answer.”  Check out the webinar:

How to Use Inbound Marketing to Dramatically Increase Web Traffic, Get More Leads and Earn Way More Sales (October 2015)

The link is to a webinar page, so hopefully this particular webinar is still available when you get to that page.  If not, check out his website www.thesaleslion.com.  Here are my notes:

• 70% of the decision to buy is before “zero moment of truth” (before you even get contacted)
• There’s Negative emotion with buying a used car
  • Fears are
    • Don’t want to buy lemon
    • Want to get good value
    • Don’t want to haggle and deal with salesman
    • Buyers remorse
  • Carmax looked at every reason and wondered if it’s possible to eliminate these fears
    • No Haggle price
    • 5 day moneyback guarantee
    • Good Inspection system
    • They are transparent
• Content Marketing– your company’s ability to be the best and most helpful teaching resource in the world
• A culture of listeners and teachers
  • They ask, you answer
• How to produce content that people and search engines love
• People do a lot of research before buying
• It’s all about trust- be honest and transparent

Stay humble, grow stronger!

Steven