Customer Acquisition Hacks for the Multi-Channel B2B Marketer (Radius)

I downloaded a good eBook from Radius today titled Customer Acquisition Hacks: For the Multi-Channel B2B Marketer.  There are hacks for each stage of the buyer’s journey: Awareness Stage, Interest Stage, Consideration Stage, and Decision Stage.  The full eBook can be downloaded here: http://discover.radius.com/meet-radius/customer-acquisition-hacks/, and my notes on the...

The Benefits of Digital Document Management

How do organizations big and small benefit from a good document management system?  We’ll start with a reminder of what a digital document management system is at a high level: a software solution which indexes all the information and documents of an organization.  It’s important to reiterate that, these...

Link Increasing Productivity

It’s always good to learn more about how to be productive.  This article holds a good list of 15 things to increase productivity at work, but these principles can be applied to productivity in general as well. Many of us have heard some or most, but here are the ones I personally didn’t really consider:

Track and limit how much time you’re spending on tasks

I suppose it’s always been something I’ve thought about, and I know I’ve read about Rescue Time, but it is #1 on this list and probably for good reason.  I also have to admit, I’m one of the 83% of people who wouldn’t be able to “accurately estimate the passage of time.”  I’m signing up for a Rescue Time account now!

Hold standing meetings

No, not a meeting every week, but a meeting where everyone literally stands.  Certainly would make falling asleep difficult (and much funnier/dangerous than usual).

Take exercise breaks

Good to know activity and getting blood pumping can increase focus.

Turn off notifications

Although this is one I have known about and firmly believe in, I find many of us ignore this piece of productivity gold and are constantly interrupted by calls, texts, and email alerts.  And now with every app on our phones trying to send us push notifications, it’s worse than ever! (This ties directly to the strategy of minimizing interruptions, #15 in the article.)

Work in 90 minute itervals

This was really good to know.  And yes, to be able to work 4.5 hours a day and still be a top performer would be pretty great!

And of course, it’s not enough just to know these strategies; we don’t ever improve without practice, practice, practice!

Stay humble, grow stronger!

-Steven

Article link: http://www.inc.com/john-rampton/15-ways-to-increase-productivity-at-work.html

What is Integrated Document and Enterprise Content Management?

For anyone unfamiliar, Integrated Document Management (IDM) and Enterprise Content Management (ECM) are the strategies, methods and tools used to capture & collect, store, preserve, manage, secure, retrieve, track, archive, maintain, and deliver content and documents related to organizational processes. These tools and strategies most often involve the use of one or more document or content management...

Link Document Management Software – Delivering Pathways for Modern Integration (Lauren Ford)

In this article, Lauren Ford simply and eloquently reiterates the advantages of Document Management software integration and lists a few of the most common integrations, accounting/financial, CRM, and eSignature.  It’s important to keep these common integrations in mind, as they are typically easy wins when it comes to bringing value through EDM solutions.  It’s also important to keep in mind the capability of many EDM solutions to “integrate” with virtually any software system through the use of OCR, data connections, and screen-scrape technology.  With so many software systems all performing their own specialized function in the business world, many EDM solutions have limitless potential when it comes to improving efficiency by providing a central repository and workflow space for an entire business’s documents, data, and processes.

Document Management Software – Delivering Pathways for Modern Integration

Link Content Marketing from the Sales Lion- how to get your customers to buy before they even talk to you

If you haven’t already heard about content marketing from Marcus Sheridan at www.saleslion.com, the basic principal of which is simply “They ask.  You answer.”  Check out the webinar:

How to Use Inbound Marketing to Dramatically Increase Web Traffic, Get More Leads and Earn Way More Sales (October 2015)

The link is to a webinar page, so hopefully this particular webinar is still available when you get to that page.  If not, check out his website www.thesaleslion.com.  Here are my notes:

  • 70% of the decision to buy is before “zero moment of truth” (before you even get contacted)
  • There’s Negative emotion with buying a used car
    • Fears are
      • Don’t want to buy lemon
      • Want to get good value
      • Don’t want to haggle and deal with salesman
      • Buyers remorse
    • Carmax looked at every reason and wondered if it’s possible to eliminate these fears
      • No Haggle price
      • 5 day moneyback guarantee
      • Good Inspection system
      • They are transparent
  • Content Marketing– your company’s ability to be the best and most helpful teaching resource in the world
  • A culture of listeners and teachers
    • They ask, you answer
  • How to produce content that people and search engines love
  • People do a lot of research before buying
  • It’s all about trust- be honest and transparent

Stay humble, grow stronger!

Steven